10 Steps To A Successful Online Business! 1. Remember the list!
Everyone will tell you to make a list, get a list or buy a list! Only because the money is in the list! Well here is something to think about when amassing that list.
The money is not in your list - people are! If you treat them unfairly, rudely, abuse them or oversell them, they won't stay on your list for long!
2. Tell Them What They Need But Don't Tell Them How To Get It!
There is nothing more frustrating, than spending my hard earned money, on yet another 'we tell it all' ebook or program that purports to have all the answers on how to make money on the internet only to find out that it is just another collection of worn out, same old, tried this and it didn't explain the "HOW TO GET" facts.
If you are going to tell all - then do so! Include the 'How To' as well!
3. Always sell your product at least one level lower than the perceived cost.
The value perceived by the public that is placed on your product or service is what really determines it's final selling price. If you choose to price that product slightly lower than it's perceived value then you will have a runaway hit!
Now all you have to do is test the different selling prices to come up with it's true perceived cost! Once that is completed the hard part to riches is over!
4. Give away lots of bonuses to enhance the product or purchase value.
Now that you have the determined the perceived value of your product, increase it by adding free bonuses. Put a time limit on their availability. Give them away to only to those early bird buyers.
5. You scratch my back - I'll scratch yours!
We are both in this internet marketing thing for a reason. You may have a different reason than I do but we vare still both in the same arena. The old saying 'United we stand - divided we fall' is very appropriate in the world of internet marketing.
Ask yourself this: How many successful Internet Marketers do you know that can attribute their success solely to themselves.
Just about every one of the successful marketers will tell you they did it with the help of their friends.
6. Make everyone your affiliate and then give them your product to market!
You have seen the commercial 'And she told two people who told two people who told two people who...' and on and on it goes.
Before you know it you have an army of sales people and all you did was tell two people and asked them to tell two people about your product.
7. Keep Those Secrets - Secret!
If you have or know the secret to success, for heaven's sake - if not for the sake of the sequel ebook - keep that secret secret!
Tell everything about the service or product that you can except the secret that makes it what it is! If you don't why should I buy your next ebook? I already know everything there is to know from you!
8. Don't deal with bad or poorly run auto responders and for heaven's sake don't merge and purge those email lists either.
You see a poorly run auto responder allows you to email your customers twice or perhaps three times on the same subject on the same day.
The first time is to introduce the subject. The second and third time is to apologize for the broken links or duplicate mailings or to tell them about the bandwidth usage that crashed the server.....
If you have clients who are on more than one of your email lists, don't delete them from one of the lists. This way they get the same message twice, maybe three times and we all know that it takes a couple of showings to convince some of those clients before they open their wallets.
9. Use your family and personal circumstances to help sell your product or service.
Not only does this shed some personality into your profile but it also gives a lot more ammunition to use when mailing your list.
So go ahead don't be afraid to send a friend or family member to hospital while you help cover their medical bills through your emergency firesale in aid of.....
And if you know of someone in need of money because they are about to loose their house and they don't know what their 3 and 5 year old kids will do.....tell your mailing list...they all have a heart and will help out in times of need.
10. Don't check those links!
Broken links (even if they aren't) are good reasons to send out gentle reminders on your just released, almost sold out, only a few spots left, firesale of a product.
Besides, admitting you made a mistake, gives you credibility to being human and not just another cash sucking sales person filling up my inbox.
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Contributor's Note
Obviously, these 10 steps to a successful online business are presented 'tonque in cheek' as I do love and admire my online customers dearly!
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